Print/Rack Card
Approach: Chateau Montelena needed a redesigned rack card that would better fit their display stands while highlighting their latest wine release. The existing format wasn’t maximizing the visual impact or accommodating the new bottle feature. My goal was to create a piece that not only fit the physical space but also elevated the presentation of the brand’s heritage and current offerings.
Solution: I designed a tall rack card format that optimized the display space and created a striking visual hierarchy. The layout features the iconic Chateau photo at the top, immediately recognizable to loyal customers, with an elegant overlay of the latest bottle release. This composition draws the eye naturally from brand to product, creating a cohesive and premium look that aligns with Chateau Montelena’s legacy.
Approach: Chateau Montelena needed a redesigned rack card that would better fit their display stands while highlighting their latest wine release. The existing format wasn’t maximizing the visual impact or accommodating the new bottle feature. My goal was to create a piece that not only fit the physical space but also elevated the presentation of the brand’s heritage and current offerings.
Solution: I designed a tall rack card format that optimized the display space and created a striking visual hierarchy. The layout features the iconic Chateau photo at the top, immediately recognizable to loyal customers, with an elegant overlay of the latest bottle release. This composition draws the eye naturally from brand to product, creating a cohesive and premium look that aligns with Chateau Montelena’s legacy.
Chateau Montelena rack card