Rebrand/Art Direction
With an ever-growing wine portfolio, the Mark Herold brand needed a cohesive look and an increase in brand awareness. It was important to stay true to the winemakers' freehearted spirit and big personality.
The Challenge:
Winemaker Mark Herold was looking for a way to position his wine brand that was true to his exuberant and fun-loving spirit while building brand awareness. The issue was how to bring all the labels under one brand without disrupting the current label artwork and overall brand esthetic.
Winemaker Mark Herold was looking for a way to position his wine brand that was true to his exuberant and fun-loving spirit while building brand awareness. The issue was how to bring all the labels under one brand without disrupting the current label artwork and overall brand esthetic.
The Solution:
Pivoted existing artwork as the logo icon of the new brand name, Mark Herold Wines. I pulled complementary colors from the existing labels to refine a color palette for the new brand. The brand now encompasses the fun-loving spirit by keeping all the artwork as well as a new clean logotype treatment across all branding. I loved creating the visual narrative of Mark Herold wines especially the branded environmental design of their tasting room which has seen a jump in walk-in foot traffic.
Pivoted existing artwork as the logo icon of the new brand name, Mark Herold Wines. I pulled complementary colors from the existing labels to refine a color palette for the new brand. The brand now encompasses the fun-loving spirit by keeping all the artwork as well as a new clean logotype treatment across all branding. I loved creating the visual narrative of Mark Herold wines especially the branded environmental design of their tasting room which has seen a jump in walk-in foot traffic.
